Blockchain vs. Greenwashing: $1 Trillion Question

Greenwashing

Greenwashing, the practice of falsely advertising products as sustainable, endangers the integrity of sustainable markets, stifles efforts to combat climate change, and jeopardizes social justice. Misleading claims that portray non-sustainable products as “green” can seriously undermine consumer trust, lowering the perceived value of genuine green products and limiting consumers’ ability to make informed, sustainable decisions. … Read more